cortisol sleep method · $17 us market · project hub

The Cortisol Sleep Method

Painel operacional do lançamento. Product suite, content pipeline, próximas ações — tudo em um lugar.

Cloudflare App — LIVE Stripe BR — Em criação 17 scripts prontos Domínio — A comprar
01

KPIs

AOV Potencial
$37
$17 main + $11 bump1 + $9 bump2
Scripts Prontos
17
10 vídeos + 7 reels V2
Produto Principal
$17
7-Day Guide — CRIADO
Stripe BR
Em criação
Domínio
cortisol
sleep
method.com
A comprar
02

Produto Suite

🔊
The Sleep Frequency
+$11
Order Bump #1. Áudio 45min para ouvir antes de dormir. "Engineered sleep audio" — não usa jargão binaural/meditação. Posiciona como tecnologia de recuperação.
HTML criado
Coffee Without Cortisol
+$9
Order Bump #2. Como tomar café sem sabotar o sono: horário, dose, jejum, sincronia com luz. Este vai vender MUITO — é a promessa diferenciadora do produto. 6-8 páginas.
HTML criado
📱
Cortisol Sleep App
Preview
Web app mobile-first com 6 telas: onboarding → diagnóstico → protocolo por dia → tracker → suplementação → comunidade. Deployado no Cloudflare Pages.
LIVE no Cloudflare
03

Pipeline de Conteúdo

▶ Gravar Agora
Vídeo 2 — "Stop Quitting Coffee" — é a categoria própria, diferencia do nicho inteiro. Grava 5 variações nas primeiras 2 semanas. Equipamento: celular, luz natural, camisa simples.
V01 I Slept 8 Hours and Felt Like a Zombie Venda Rascunho
Hook: Você de manhã olhando pro celular vendo "8h 12min slept". Bocejo. Cara de cansaço total.

I slept 8 hours last night. And I feel like a zombie. [...] I tried everything. Melatonin made me groggier. Magnesium did nothing. Quitting coffee made me MORE tired and gave me anxiety attacks.

Then I learned the truth: my cortisol curve was destroyed. 21 days of fixing it and I now sleep 7 hours and feel like I'm 22 again. And I still drink coffee.

CTA: Comment 'ZOMBIE' for the protocol.
V02 Stop Quitting Coffee ⭐ Venda Rascunho
Hook: Você segurando uma xícara fumegando. Olha pra câmera, dá um gole devagar. GRAVA ESSE PRIMEIRO.

Stop quitting coffee to fix your sleep. You're making it worse. [...] Black coffee at 7am after 10 minutes of sunlight? Helps your cortisol curve. Coffee at 6am in the dark on an empty stomach? Spikes cortisol so hard your body still thinks it's morning at 11pm.

I fixed my sleep without quitting coffee. The full method is in my bio. $17.

CTA: Save this video. Send it to your friend who tried quitting caffeine.
V03 3 Things Before 9AM Venda Rascunho
Hook: Split screen — banho gelado / cara olhando pro sol / tabata. Fast cut, 0.5s cada.

Three things before 9am completely fixed my sleep. Took 21 days. Cold shower (60s min). Sunlight on your face (10-30 min). Four-minute Tabata.

Why this works: your body needs a STRONG cortisol spike in the morning so it can crash at night. Most people have a flat cortisol curve — tired all day, wired at night.

CTA: Link in bio for the 21-day method. $17. One time.
V04 You're Sleeping 8 Hours of Garbage Venda Rascunho
Hook: Tela de tracker de sono: "Deep sleep: 32 minutes." — 8 hours in bed, 32 minutes of deep sleep.

You're sleeping 8 hours of garbage. Deep sleep is where your body repairs, hormones reset, brain clears toxins. You need 90+ minutes. Most adults get 20 to 40.

Fix three things: eating after 7pm, blue light after sunset, inconsistent wake times. I went from 35 minutes to 1h50 of deep sleep in two weeks.

CTA: Comment 'DEEP' for the full protocol.
V05 The Sunset Test Venda Rascunho
Hook: Você do lado de fora vendo o pôr do sol. Câmera no rosto, luz dourada batendo.

If you can't tell me what time the sun set last night, your sleep is broken. Your body has been syncing to sunrise and sunset for 200,000 years. You ignore the sunset. Cortisol stays high. Melatonin doesn't release.

I watch the sunset every day. Even 60 seconds. My sleep score doubled in 3 weeks. No pills. No supplements. Just sunlight.

CTA: The full protocol is in my bio. $17. Beats Ambien.
C06 7 Signs You're Sleep Deprived Confessional Rascunho
Hook: Você de frente pra câmera, bate na mesa de leve. "I had all seven for two years."

1. Foggy until second coffee. 2. 3pm crash. 3. 9h sleep, still tired. 4. Random morning anxiety. 5. Forget words mid-sentence. 6. Puffy face in the morning. 7. Feel old — way older than you are.

CTA: Follow for more — I'm breaking down the whole protocol this week.
C07 I Thought I Was Just Lazy Confessional Rascunho
Hook: Você sentado no sofá, controle de TV na mão, cara de derrota.

I thought I was lazy for two years. Drag to work. Crash at 3pm. My girlfriend said I was depressed. My doctor offered antidepressants. Nobody asked me about my sleep — because I said "I sleep 8 hours, I'm fine."

When I fixed my cortisol curve, everything came back: energy, focus, workouts, patience with people I love.

CTA: Follow if you want me to break this down.
C08 The Day I Realized Coffee Wasn't the Problem Confessional Rascunho
Hook: Você com xícara de café na frente do rosto. Estilo cinematográfico.

I quit caffeine for 14 days. I was a wreck. Headaches, anxiety, couldn't get through a meeting. My wife asked me to start drinking again because I was unbearable.

Then I started drinking coffee the right way — and my sleep actually improved. The issue was never the coffee. It was when and how I drank it.

CTA: Follow — I'll explain the exact protocol tomorrow.
C09 What My Wearable Taught Me Confessional Rascunho
Hook: Você mostrando o app de sono no celular com dados ruins.

When I started tracking my sleep I realized I was getting 80% light sleep and almost zero deep sleep. Numbers don't lie — even when you don't feel the problem. Data convinced me to take it seriously.

CTA: Follow for the protocol that moved my numbers.
C10 My Wife Noticed Before I Did Confessional Rascunho
Hook: Você na cama, câmera low-angle, ambiente calm.

She noticed I was more patient, more present, remembering things again. She asked what I'd changed. I said "just my morning routine." Sleep quality affects everyone around you — not just you.

CTA: Follow — full protocol this week.
R01 O Café Não É o Problema Reel V2 Rascunho
Hook: "You stopped drinking coffee after 2pm. You're still lying awake at midnight."

Coffee isn't keeping you awake. Something else is. There's a hormone in your body that's supposed to drop by nighttime — so your sleep hormone can take over. When that doesn't happen, you lie awake.

CTA: 7-day fix. $17. Link in bio.
R02 O Despertar das 3h Reel V2 Rascunho
Hook: "You wake up at 3am. Every night. Same time. You thought it was anxiety."

It's not anxiety. It's a hormone rising too early. Fix the hormone, the 3am stops.

CTA: I put the fix in a 7-day guide. $17. Link in bio.
R03 Você Tentou Tudo Reel V2 Rascunho
Hook: "You've tried melatonin. Magnesium. No screens before bed. You're still sleeping badly."

Melatonin from outside can't fix suppression from inside. All of those things treat the surface. Nothing treats the root: a hormone rhythm running at the wrong times.

CTA: The 7-day reset is $17. Link in bio.
R04 A Janela de Luz da Manhã Reel V2 Rascunho
Hook: "The single most powerful thing for better sleep tonight costs $0 and takes 10 minutes."

Go outside within 30 min of waking. No sunglasses. Not through a window. 10 min clear day, 30 min overcast. Sets your body clock to a specific time.

CTA: There are 9 more habits in the 7-day guide. $17. Link in bio.
R05 A Mentira da Indústria do Sono Reel V2 Rascunho
Hook: "The sleep industry is worth $80 billion. Almost none of it fixes what's actually wrong."

They sell solutions to a problem they never diagnosed. The problem is a hormone running at the wrong times of day. Fixing it doesn't require buying anything — it requires knowing what to do and when.

CTA: The 7-day guide shows you the rhythm. $17. Link in bio.
R06 Você Não Tem Insônia Reel V2 Rascunho
Hook: "You don't have insomnia. You have a timing problem. There's a difference."

Insomnia sounds permanent. A timing problem is fixable. 'I'm an insomniac' is a wall. 'My rhythm is off' is a door.

CTA: The guide shows you how to walk through that door. $17. Link in bio.
R07 O Reset de 7 Dias Reel V2 Rascunho
Hook: "I reset my sleep in 7 days. Here's what the protocol actually looks like."

Day 1: Clock anchor (same wake time + 10min morning light). Day 3: Most people feel actually sleepy at the right time. Day 5: Falling asleep gets faster. Day 7: Real energy before the coffee.

CTA: The full 7-day guide is $17. Link in bio. If it doesn't work, I'll give you every cent back.
04

Posicionamento

"You're not sleeping bad. You're cortisol-broken. Fix the hormone, keep the coffee, sleep like a kid again."
— Big Idea validada · diferenciador: o único no nicho que não manda cortar o café
ICP Avatar
Homem 28-40, acorda cansado mesmo dormindo 8h, já tentou melatonina/magnésio/cortar café, nada funcionou. Suspeita que o problema é mais profundo.
MUP (Problema)
⏳ ICP/MUP/MUS formal — pendente.

Rascunho: "Ritmo de Cortisol Destruído" — cortisol alto à noite impede a melatonina de subir.
MUS (Solução)
⏳ Pendente formalização.

Rascunho: "The Cortisol Clock Reset" — 7 hábitos específicos nos momentos certos, manhã e noite, sem cortar o café.
Diferenciador
O único protocolo de sono que NÃO manda cortar o café. Todo o nicho fala "cut caffeine" — você é a categoria própria.
Competidores
Dr. Michael Breus · Huberman sleep content · ClickBank monsters (Resurge, Renew) · Hotmart BR
Ângulo Aberto
Peri-menopausa/cortisol/mulher — não tocar por ora. Manter foco no avatar masculino 28-40.
05

Próximas Ações

Agora
NOW
Finalizar conta Stripe BR + configurar produto $17 com order bumps
NOW
Gravar Vídeo 2 — "Stop Quitting Coffee" (5 variações nas primeiras 2 semanas)
NOW
Comprar domínio cortisolsleepmethod.com
Em breve
SOON
Regenerar PDF v2 com imagens embedadas (HTML atualizado, PDF está desatualizado)
SOON
Escrever e salvar Reels V3 — TikTok personal-experience, 1–1:30 min (7 scripts novos)
SOON
ICP/MUP/MUS formal — exercício de brand com as skills de copy
SOON
Gravar vídeos 1, 3, 4, 5 (venda) + 6-10 (confessional)
Próximos 7 dias
LATER
Postar 1 vídeo/dia, mesmo horário (sugestão: 6:30am EST). Rotação: 2 confessional → 1 venda.
LATER
DM automation: comments ZOMBIE/DEEP/CORTISOL → DM com link
LATER
Se vídeo >100k: Spark Ads TikTok $20/dia. CPV <$0.20 = escala.
LATER
Gravar "Sleep Frequency" áudio 45min (order bump #1)
06

Stack & Links

☁️
Cloudflare Pages
cortisol-sleep-method.pages.dev
LIVE ↗
Netlify Hub
cortisol-sleep-method-hub-700.netlify.app
LIVE
💳
Stripe BR
Conta brasileira, venda em USD
SETUP
🌐
Domínio
cortisolsleepmethod.com
TODO
🚂
Railway Docs
leandro-commandcenter.up.railway.app
LIVE ↗
📊
Benchmarks
Completion >50% · Saves >3% · <1k/24h = abandona
REF
07

Log

2026-05-20
Hub deployado no Netlify
Project hub criado com product suite, pipeline de 17 scripts, posicionamento, próximas ações e stack. Deploy: cortisol-sleep-method-hub.netlify.app
2026-05-12
Overnight build — 4 produtos + 17 scripts
Web app (Cloudflare), 7-Day Guide HTML+PDF, Coffee Guide, Sleep Frequency guide, 10 vídeos scripts + 7 reels V2. Wim Hof adicionado ao protocolo Dia 2. 7 imagens Imagen 4 embedadas no HTML.
2026-05-12
Produto reformulado: 21-day → 7-day guide completo
Produto foi de 21 dias teaser para guia completo de 7 dias. Todo o conteúdo dos áudios do Mais Foco Menos Ansiedade integrado. Diferenciador consolidado: não corta o café.